Components of a Marketing Plan

Profile

• Years of experience and industries
  
  
• Top functional strengths (try to limit to three)
  
  
• Who you are as a leader, individual contributor
  
  
• Cultures you thrive in, languages you speak
  
  

The profile should imply functions and industries in which you could make an immediate contribution.

Options - an option is a function within an industry segment

Three to five options -

• Product Manager, beverages
  
  
• Product Manager, software
  
  
• Product Development, software
  
  
• Marketing Director, interactive audio media
  
  

Ten target companies for each option:

Product Manager, Beverages: Starbucks, Tully's, Wine Association, Columbia Winery, St Michelle Winery, Talking Rain, etc.

List of key contacts to validate options

• Alumni of MBA, EMBA, TMMBA and active students in all MBA programs
  
  
• Corporate executive who spoke on campus
  
  
• Friend of the family
  
  
• Consultant who consults to these companies