Overview | Presenters | Key Learning | Schedule | Registration & Fees

Explore leading-edge developments in global business with a dynamic blend of faculty lectures, presentations by experts from multinational companies, simulations and a company visit. Broaden your knowledge of international business opportunities while you gain new ideas and insights to apply to your organization. More than an American viewpoint of global business, this program is a true international exchange of strategies and real-life experience. Participants will have many opportunities to network and share business perspectives inside and outside the classroom.

Global Strategy
Managing key relationships at all levels of business is essential for effective global strategy. These sessions will offer insight on the relationships between your firm and host country governments, partner firms, country subsidiaries, and individuals from different cultures and countries. Consider the choices involved in setting global competition strategies, and how to implement them effectively. The challenges of cross-cultural alliances will be studied, as well as how differences in values and norms can influence how people work together to execute strategy.

• Examine ownership structures of international ventures and the challenges of cross-border collaboration
• Consider the tradeoffs between the pursuit of national responsiveness and global efficiency
• Analyze the benefits and drawbacks of globalization, free trade, and the focus of the World Trade Organization

Leadership
Influential leaders are adept at building teams and partnerships that rise above personal interests and cultural differences within organizations and between countries.

• Learn to apply successful leadership and decision-making models to develop your full potential as a global business leader
• Develop critical leading and influencing skills necessary to sustain long-term organizational success through a combination of lecture, discussion, simulation and self-assessment

Strategic Management of Technology
Sessions emphasize competitive strategy in industries with rapid technological change and international production and distribution.

• Gain insight into the ways technology leads to the development of new global markets, how markets evolve over time, and the importance of standards in creating such markets
• Understand how new technology can revolutionize established industries, presenting challenges for participants and opportunities for new entrants

Cooperative Strategies for Growth and Innovation
The creation and commercial exploitation of technology in the form of new products and services are central to the long-term economic performance of corporations both locally and internationally. While established firms often pursue innovation through internal research and development, they are increasingly relying upon external sources of knowledge for renewal.

• Investigate strategic alliances, acquisitions, and minority investments in start-up firms
• Learn when and how to use each of these cooperative strategies to enhance your organization’s innovation
• Strengthen your position in the global marketplace by understanding how knowledge is generated

Global Economics (NEW)
Sessions emphasize the impact of global economics in strategy formation.

• Overview of global economic conditions
• Understand the current issues in global economics

Branding (NEW)
Increasingly, more and more firms of all types have come to the realization that one of the most valuable assets they have is the brand name associated with their products or services.

• Overview of important branding decisions faced by an organization
• Understand the consumer and how consumers develop brand attitudes and behaviors
• Increase understanding of the important issues in planning and evaluating brand strategies