Lecturer of Marketing
PhD, Ohio State University (with distinction), 1987
MA, Ohio State University, 1983
BABS, Ohio State University, 1980
Phone: |
206-543-4790 |
Mailing Address: |
Fax: |
206-685-543-7472 |
Michael G. Foster School of Business |
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352 Mackenzie Hall
atwood@u.washington.edu
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Marketing and International Business Department
Box 353200
Seattle, WA 98195-3200 |
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Specialties
Marketing concepts, marketing management, consumer behavior, non-profit marketing.
Positions Held
At the University of Washington since 1983
Assistant Professor (1984-1992)
Lecturer (1992-present)
Selected Publications
- "The Effect of Music on Attention to Audio Ads," with Carl Obermiller in Naresh K. Malhotra (ed.), Developments in Marketing Science, Vol. 9, 1986.
- "Representing Attitude Structure: Issues and Evidence," with Paul Miniard, Thomas J. Page and Randall Rose, in Richard Lutz (ed.) Advances in Consumer Research, Vol. 12, 1985.
- "Cognitive and Affective Dimensions of Communications Effectiveness: The Discussant's Comments," in Michael Houston and Richard Lutz (eds.), American Marketing Association 1985 Winter Educators' Conference Proceedings.
Honors and Awards
Graduated with distinction from Ohio State University
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