IN for Faculty and Staff IN for MBA Students
 

 

 

 

 
Marcus VM da Cunha, Jr.
Associate Professor of Marketing

PhD, University of Florida, Marketing, 2003
MSc, Universidade Federal do Rio Grande do Sul, Brazil, with great distinction, Marketing, 1998
BSBA, Universidade Federal do Rio Grande do Sul, Brazil, Business Administration, 1995

Phone:   
 206-543-8780 Mailing Address:
Fax:
 206-543-7472 Michael G. Foster School of Business
Office:
Email:
 329 Mackenzie Hall
cunhamv@u.washington.edu
 Marketing and International Business Department
Box 353200
Seattle, WA 98195-3200
     
Faculty Personal Web Page:   http://faculty.washington.edu/cunhamv


Specialties

    Consumer information processing, associative learning, context effects, and pricing.

Positions Held

    Joined the University of Washington in 2003.

Selected Publications

  • "Asymmetries in the Sequential Learning of Brand Associations: Implications for Brand Preference and the Early Entrant Advantage," with Juliano Laran, Journal of Consumer Research, forthcoming.

  • "Sunk-Cost Effects on Purely Behavioral Investments," with Fabio Caldieraro, Cognitive Science, Vol. 33, No. 1, 2009, pp. 105-113.

  • "Context-Dependent Effects of Priming," with Juliano Laran and Chris Janiszewski Journal of Consumer Research, fothcoming.

  • "Protection of Prior Learning in Complex Consumer Learning Environments," with Juliano Laran and Chris Janiszewski, Journal of Consumer Research, Vol. 34, April 2008.

  • "Stimulus Context and the Formation of Consumer Ideals," with Alan D. J. Cooke, Chris Janiszewski, Suzanne Nasco and Els De Wilde, Journal of Consumer Research, Vol. 31, June 2004, pp. 112-124.

  • “Stimulus Generalization in Two Associative Learning Processes,” with Stijn van Ossaelar and Chris Janiszewski, Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 30, No. 3, May 2004, pp. 626-638.

  • “The Influence of Price Discount Framing on The Evaluation of a Product Bundle,” with Chris Janiszewski, Journal of Consumer Research, Vol. 30, March 2004, pp. 534-546.

Current Research

    Consumer information processing, associative learning, context effects, and pricing.

Honors and Awards

    AMA Doctoral Consortium Fellow, Emory University, Atlanta, GA., 2002
    Best paper award in the ANPAD conference, Brazil, 2000

Academic Service

    Adhoc reviewer for:
    Journal of Consumer Research
    Marketing Science
    Management Science
    Journal of Consumer Psychology
    Association for Consumer Research





Enter part of a first or last name: