Lecturer in Marketing
PhD, University of North Carolina-Chapel Hill, 1994
MA, University of Central Florida, 1986
BA, Appalachian State University, 1982
Phone: |
206-616-8393 |
Mailing Address: |
Fax: |
206-543-7472 |
Michael G. Foster School of Business |
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120 Lewis Hall
martym@u.washington.edu
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Marketing and International Business Department
Box 353200
Seattle, WA 98195-3200 |
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Specialties
Advertising, marketing, mass communications research.
Positions Held
Joined the University of Washington in 1993
Copy Editor, The Orlando Sentinel, Orlando, FL (1988-89)
Promotions Manager, Tribune Media Services, Orlando, FL (1985-87)
Advertising Sales Representative, The Orlando Sentinel, Orlando, FL (1983-84)
Selected Publications
- "Advertisers Less Satisfied as Results of Detroit JOA," Newspaper Research Journal, Fall 1996.
- "How Public Ownership Affects Publisher Autonomy," Journalism and Mass Communication Quarterly, Summer 1996.
- "Route to the Top: How the Top Newspaper Chains Train their Publishers," Media Management Review, Winter 1996.
Honors and Awards
Undergraduate Faculty of the Year for Marketing, International Business, BEDP, Retail, Sales &
- Entrepreneurship (2009)
Undergraduate Professor of the Quarter for Marketing and International Business for Winter (2009)
Community Service
Sustaining Member, Junior League of Seattle
Vice President/Programs, Medina Elementary PTA (2002-2003)
King County Master Gardener (WSU Extension)
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