IN for Faculty and Staff IN for MBA Students
 
"Noticing small changes early helps you adapt to the bigger changes that are to come..." Spencer Johnson, MD

 

 

 

 

Michael S.  Eguchi
Lecturer of Marketing

MBA, Seattle University, 1978
BA, University of Washington, 1972
BA, University of Washington, 1970



Phone:   
206-685-1913 Mailing Address:
Fax:
206-543-7472 Michael G. Foster School of Business
Office:
Email:
361 Mackenzie Hall
eguchi@u.washington.edu

Marketing and International Business Department
Box 353200
Seattle, WA 98195-3200
     
Faculty Personal Web Page:   http://faculty.washington.edu/eguchi/


Specialities

    Marketing, sales, sales management, management

Positions Held

    Joined University of Washington, 2004
    Fisher Communications, Inc, Seattle, WA (1969-2003)
    Internal Consultant, KOMO 4 Television (2000-2003)
    National Sales Manager, KOMO 4 Television, (1984-2000)
    General Manager, Fisher Pathways (1995-1997)
    Vice-President and General Manager, Fisher Pathways (1982-1984)
    Information Systems Manager, Fisher Broadcasting Company (1979-1982)
    Manager of Traffic Systems, KOMO Radio and Television (1978-1979)
    Television Sales Coordinator, KOMO 4 Television (1973-1975)

Selected Publications

    "Fisher Gets the Jump on Station Automation," Broadcast Communications, January 1983.

    "The Hidden Value of Station Automation," Broadcast Engineering,, October 1979

Selected Consulting Experience

    Sales Consultant for Video Communications, Inc., Springfield, MA

Service

    At-large trustee, University of Washington Alumni Association
    University of Washington Business School mentoring program
    Seattle University Albers School of Business mentoring program
    National Eagle Scout Association - Boy Scouts of America






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