IN for Faculty and Staff IN for MBA Students
 
"To ask how much survey nonresponse is acceptable is like asking how long is a piece of string. The answer, of course, is that it depends on the nature of the problem to which it is being applied."

 

 

 

 
Douglas MacLachlan
Professor of Marketing
Marion Ingersoll Endowed Professor
Chair, Department of Marketing and International Business


PhD, University of California, Berkeley, 1971
MA, University of California, Berkeley, 1970
MBA, University of California, Berkeley, 1965
BA, University of California, Berkeley, 1963

Phone:   
 (206) 543-4562 Mailing Address:
Fax:
 206-543-7472 Michael G. Foster School of Business
Office:
Email:
 357 Mackenzie Hall
macl@u.washington.edu
 Marketing and International Business Department
Box 353200
Seattle, WA 98195-3200
     
Faculty Personal Web Page:   http://faculty.washington.edu/macl


Specialties

    Marketing research, multivariate analysis, database marketing and decision models, statistics, data mining.

Positions Held

    At the University of Washington since 1970
    Visiting scholar at INSEAD in Fontainebleau, France (1982-83)
    Visiting professor at
    Catholic University in Leuven, Belgium (1991-92)
    Koc University in Istanbul, Turkey (2001)

    Vice president of marketing at Hartec Corporation (1966-70)

Selected Publications

  • "Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks," with J. Mu and F. Tang, Expert Systems with Applications, Vol. 37, No. 1, 2010, pp. 31-38.

  • "Semi-Supervised Response Modeling," with H. Lee, H. Shin, S. Hwang and S. Cho, Journal of Interactive Marketing, February, 2010.

  • "A customer-based view of multi-channel Service," with H. Cassab, Journal of Service Management, Vol. 20, No. 1, 2009, pp. 52-75.

  • “Effect of Risk Management Strategy on NPD Performance,” with J. Mu and G. Peng, Technovation, Vol. 29, 2009, pp. 170-180.

  • "Estimating Willingness to Pay with Exaggeration Bias Corrected Contingent Valuation Method," with Joo H. Park, Marketing Science, Vol. 27, No. 4, July/August 2008, pp. 691-698.

  • "Implication of Network Size and Structure on Organizations' Knowledge Transfer," with F. Tang and J. Mu, Expert Systems with Applications, Vol. 35, No. 1, 2008, pp. 1109-1114.

  • "Interaction Fluency: A Customer Performance Measure of Multichannel Service," with H. Cassab, Internatinoal Journal of Productivity and Performance Management, Vol. 55, No. 7, 2006, pp. 555-568.

  • "Ad Skepticism: The Consequences of Disbelief," with Carl Obermiller and Eric Spangenberg, Journal of Advertising, Vol. 34, No. 3, Fall 2005, pp. 7-18.

  • "Response Models Based on Bagging Neural Networks," with K. Ha and S. Cho, Journal of Interactive Marketing, Vol. 19, No. 1, Winter 2005, pp. 17-31.

  • "Responsive and Proactive Market Orientation and New-Product Success," with J. Narver and S. Slater, Journal of Product Innovation Management, Vol. 21, September 2004, pp. 334-347.

  • "Using Latent Class Models to Improve Marketing Decision Making: A Segmentation Illustration," with Michael Mulhern, Canadian Journal of Marketing Research, August, 2003, pp. 25-30.

  • "Fax Surveys: Return Patterns and Comparison with Mail Surveys," with J. Dickson, Journal of Marketing Research, Vol. 33, February 1996, pp. 108-113.

  • "Ecological Validation of Alternative Customer-Based Brand Strength Measures," with P. Francois, International Journal of Research in Marketing, Vol. 12, No. 4, November, 1995 pp. 321-332.

  • "Application of a Multi-Generational Diffusion Model to Milk Container Technology," with M. Speece, Technological Forecasting and Social Change, Vol. 49, No. 3, July 1995, pp. 281-295 .

  • "Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor," with P. Vanden Abeele, Journal of Consumer Research, Vol. 21, March 1994, pp. 226-232.

Current Research

    Customer response models, data mining methods, customer relationship management, pricing models, marketing metrics.

Honors and Awards

    Marion B. Ingersoll Professor of Marketing (2007-current)
    Dean's Citizenship Award (2003)
    Andrew V. Smith Faculty Development Award (2001)
    Simpson Timber Faculty Scholar (1992-94), Ford Motor Company Professor (1989-90)
    Nordstrom Professor of Retail Marketing (1988-89)

Selected Consulting Experience

  • Expert witness in litigation, various companies

  • Marketing research, various companies

Academic Service

    Faculty Director - International Alliances (2003-06 )
    Associate Dean for Academic Programs (1995-99)
    Chairman of the Department of Marketing and International Business (1978-82, 1983-86, 1993-94, 2006-present)

    Current Courses:
    Marketing Research
    Database Marketing and Decision Models
    Marketing Research Topics:
    Analysis of Multivariate Marketing Data
    Data Mining

    Advanced Marketing Management

Professional Service

    University Book Store
    Director and Trustee (1985-2001, 2004-2008)
    Board President (1987-88, 2005-06)

    Executive Director, UW Center for International Business Education and Research (1995-1999)
    President of the Puget Sound chapter of the American Marketing Association (1978-79)


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