Specialties

Positions Held

At the University of Washington since 2006
Graduate Assistant and Instructor, Arizona State University (2002-2006)
Adjunct Faculty, Chandler-Gilbert Community College (2002)
The Procter & Gamble Distributing Company (1996-2001)

Project Manager, Multicultural Marketing (2000-2001)

Account Executive, Customer Business Development (1998-2000)

Account Manager, Customer Business Development (1998)

Shelf Technology Manager, Customer Business Development (1996-1998)

Selected Publications

• “Am I welcomed here? Exploring how ethnic consumers assess their place identity,” with Mark S. Rosenbaum, Journal of Business Research , Vol. 60, No. 3, 2007, pp. 206-214.
  
  
• "Beyond EDLP and HiLo: A New Customised Approach to Retail Pricing," with Ruth N. Bolton and Venkatesh Shankar, European Retail Digest, Oxford Institute of Retail Management at the Saïd Business School, University of Oxford, Vol. 49, Spring 2006, pp. 7-10.
  
  
• “Recent Trends and Emerging Practices in Retail Pricing,” with Ruth N. Bolton and Venkatesh Shankar, Retailing in the 21st Century: Current & Future Trends, Manfred Krafft and Murali Mantrala, Eds., Germany, METRO, 2005.
  
  

Working Papers

“Consumer Preferences for Product Systems,” with Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales.

“The Effect of Self Construal on Coping with Product Ambivalence,” with Ann Schlosser.

“Savvy Consumer or Victim Consumer? An Examination of the Consumption Behavior of Ethnic Teens” with Maura Scott.

Current Research

Consumer preferences; the effects of self-construal and identity on consumer behavior with a focus on multicultural issues; multicultural marketing

Honors and Awards

AMA-Sheth Doctoral Consortium Fellow, University of Connecticut (2005)
AMA Valuing Diversity Scholarship (2004)
Center for Services Leadership Doctoral Student Research Award (2003)