Specialties

Positions Held

Visiting Professor/Lecturer in Marketing at University of Washington, Seattle since 1995
Adjunct Professor, Northwestern University (2004-2006)
Course Director, Graduate Diploma in Direct Marketing, Monash University, Melbourne, Australia (1995 ongoing)
Lecturer in Marketing and Sales Management, Columbia University, Executive Programs (since 1989)
Founded the Stearns Group which specializes in customer loyalty and communications strategy consulting (1991)
Previously, Vice President & Marketing director of Bronner Slosberg Humphrey, managing the AT&T Consumer Calling Card, Universal Card, and House of Seagram direct marketing programs (1991)
Vice President, Business Strategy, Y&R Wunderman Worldwide (1986-1990)
Account Manager, Ogilvy and Mather Advertising (1978-1986)

Selected Publications/Keynote Speeches

• "The Tease of Relationship Marketing", UW Alumni Networking Night, 2006.
  
• "Financials of Direct Marketing for Harvard Case, Ruth Owades: Interactive CD, (Executive, UG & MBA versions), 2005.
  
• "The Customer Has Escaped": Australia Direct Marketing Seminar, Sydney, 2005.
  
• "What is your Currency: Defining your Best Customers", Microsoft Taskforce, 2005.
  
• "Demystifying Direct Marketing", CDW Marketing Executive Seminar, 2005.
  
• "Green Marketing," Australia Post National Magazine, 1999.
  
• Contributing Writer to AMA handbook- "Direct Marketing" with Professor M. Kalter, 1990.
  
• "Is Relationship Marketing Dead?" Federal Home Loan and Savings Bank National Seminar, 1999.
  
• "Creating Competitive Advantage Through Direct Marketing," Australia Post Annual Seminar, 1993.
  
• "Relationship Marketing (Le Marketing Relationel)," French National Direct Marketing Conference, Paris, 1988.
  

Honors and Awards

Evening MBA Professor of the 2008-2009 Year, Class of 2010 (2009)
MBA Professor of the Quarter for Spring, Class of 2006 (2006)
E-Business Elective Professor of the Quarter for Spring (2004)
PACCAR Award for Teaching Excellence (2000)
Elective Professor of the Year, MBA program (2000)
Professor of the Year, MBA program (1997, 1999, 2000)
Australia Post Fellow in Direct Marketing at Monash University (1996-2001)

Selected Consulting Experience

• Bonneville Environmental Foundation: Marketing Strategy, Customer Acquisition and Retention Consulting (2006-ongoing)
  
• Microsoft EMEA: Series of 4 seminars on Relationship Marketing to the Developer Evangelist Executives (2005-2006)
  
• CDW: Inhouse education series: Direct Marketing in the B2B arena (2005)
  
• Global task force-strategic planning/customer acquisition and retention for Harlequin Enterprises (1999-2000).
  
• General Motors CRM Program for Chevrolet Division (2000).
  
• Corporate pricing and branding strategy for FOSS Maritime, Seattle, WA (1997-1999).
  
• Segmentation targeting, market analysis, communications plan development and database management for Population Services International in Manila and Bombay (1994-1995).
  
• World Cup corporate fundraising for the United States Womanís Lacrosse Team, Boston (1991-1992).
  

Academic Service

Feasibility study Graduate Diploma Course and curriculum development-Direct marketing, Monash University, 1995.
Adjunct Professor, Columbia University-developed curriculum for and taught school's first Direct Marketing course.