Professor of Marketing
GM Nameplate Endowed Faculty Fellow
PhD, Stanford University 1978
MBA, Stanford University 1973
BS, University of Washington 1967
Phone: |
206-543-4377 |
Mailing Address: |
Fax: |
206-543-7472 |
Michael G. Foster School of Business |
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308 Mackenzie Hall
erick@u.washington.edu
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Marketing and International Business Department
Box 353200
Seattle, WA 98195-3200 |
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Specialties
Dynamic marketing strategies.
Positions Held
At the University of Washington since 1980
Assistant professor at the University of Pennsylvania's Wharton School (1978-80)
Selected Publications
- "Advertising Competition in a Dynamic Oligopoly with Multiple Brands," Operations Research, forthcoming.
- "An Oligopoly Model of Dynamic Advertising Competition," European Journal of Operational Research, Vol. 197, 2009, pp. 374-388.
- “The Financial Rewards of New Product Introductions in the Personal Computer Industry,” with Barry L. Bayus and Robert Jacobson, Management Science, Vol. 49, 2003, pp. 197-210.
- Dynamic Models of Advertising Competition, Second Edition, International Series in Quantitative Marketing, Boston: Kluwer Academic Publishers, 2003.
Current Research
Modeling of competitive strategies.
Honors and Awards
GM Nameplate Faculty Fellow (2003)
John B. and Delores L. Fery Faculty Fellow (1997-2003)
Seafirst Faculty Excellence Award (1992)
Academic Service
Associate editor of Management Science
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