Specialties

Positions Held

At the University of Washington since 2000
Assistant Professor at Vanderbilt University (1998-2000)
Visiting Scholar at the Interval Research Corporation in Palo Alto (1999)
Research Associate in the Technology Research Group of the National Center for Supercomputing Applications (1997-98)

Selected Publications

• "The Effect of Perceived Message Choice on Persuasion," with Sharon Shavitt, Journal of Consumer Psychology, Vol. 19, July 2009, forthcoming.
  
  
• "Learning Through Virtual Product Experience: The Role of Imagery on True and False Memories," Journal of Consumer Research, Vol. 33, December 2006, pp. 377-383.
  
  
• “Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions” with Tiffany Barnett White, and Susan Lloyd, Journal of Marketing, Vol. 70, forthcoming April 2006.
  
  
• “Posting Versus Lurking: Communicating in a Multiple Audience Context,” Journal of Consumer Research, Vol. 32, September 2005, pp. 260-265.
  
  
• “Experiencing products in a virtual world: The role of goals and imagery in influencing attitudes versus intentions,” Journal of Consumer Research, Vol. 30, September 2003, pp. 184-198.
  
  
• “Locus of control, Web use, and consumer attitudes toward Internet regulation,” with Donna Hoffman and Thomas Novak Journal of Public Policy in Marketing, Vol. 22, Spring 2003, pp. 41-57. (Authors listed in alphabetical order).
  
  
• “Computers as situational cues: Implications for consumers’ product cognitions and attitudes,” Journal of Consumer Psychology, Vol. 13, No. 1 and 2, 2003, pp. 103-112.
  
  
• "Anticipated discussion and product judgments: Rehearsing what to say can affect your judgments," with Sharon Shavitt, Journal of Consumer Research, Vol. 29, June 2002, pp. 101-115.
  
  
• "The evolution of the digital divide: How gaps in Internet access impact electronic commerce," with Donna Hoffman and Thomas P. Novak, Journal of Computer-Mediated Communication, Vol. 3, March 2000. Online: http://www.ascusc.org/jcmc/vol5/issue3/hoffman.html
  
  
• "Effects of an approaching group discussion on product responses," with Sharon Shavitt, Journal of Consumer Psychology , Vol. 8, No. 4, 1999, pp. 377-406.
  
  
• "Survey of Internet users' attitudes toward Internet advertising," with Sharon Shavitt, and Alaina Kanfer, Journal of Interactive Marketing, Vol. 13, No. 3, 1999, pp. 1-21.
  
  
• "Applying the functional theory of attitudes to understanding the influence of store atmosphere on store inferences," Journal of Consumer Psychology, Vol. 7, No. 4, 1998, pp. 345-369.
  
  
• "Developing complex group products: Idea combination in computer-mediated and face-to-face groups," with Anne Cummings and Holly Arrow, Computer Supported Cooperative Work, Vol. 4, No. 2-3, 1996, pp. 229-251.
  
  
• "Time, technology, and groups: An integration," with Holly Arrow, Jennifer L. Berdahl, Kelly S. Bouas, Kellina M. Craig, Anne Cummings, Linda Lebie, Joseph E. McGrath, Kathleen M. O'Connor, Jon A. Rhoades, Computer Supported Cooperative Work, Vol. 4, No. 2-3, 1996, pp. 253-261.
  
  

Current Research

Consumer control and choice in online environments; how social situations and communication modality influence consumption decisions and experiences; how person-and-machine interactivity impact attitude strength and valence; Internet policy.

Honors and Awards

Identified as one of the 50 most prolific scholars in marketing (1982-2006) in Seggie, Steven H.

and David A. Griffith, "What Does It Take to Get Promoted in Marketing Academia?

Understanding Exceptional Publication Productivity in the Leading Marketing Journals,"

Journal of Marketing, Vol. 73, January 2009, pp. 122-132.

Stellner Distinguished Scholar Award, University of Illinois (2007)
Lex Gamble Family Award for Excellence in the Field of E-Commerce (2006)
Finalist for Division 49 American Psychological Association Dissertation Award (1998)
@d:tech Scholarship for individual contribution to understanding the influence of technology on advertising, communication, and marketing (1997)
American Academy of Advertising Industry fellowship (1996)

Selected Consulting Experience

• Allstate, managing the company’s Intranet
  
• Buy.com, conducting online marketing research
  
• Kodak and Proctor & Gamble, managing the company’s Internet site