Mary Ann Odegaard - Faculty Profile- Michael G. Foster School of Business

"Comprehensive strategies in marketing and retailing enable companies to control growth and manage in an organized fashion. The most difficult aspect of such strategy development lies in understanding the underlying markets being served and perceiving how to apply marketing constructs to new events."

Mary Ann Odegaard

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Lecturer in Marketing and International Business
Director of External Management Programs

PhD, Stanford University, 1980
MBA, Stanford University, 1971
AB, Stanford University, 1965

Phone:	(206) 685-8585	Mailing Address:
Fax:	206-543-7472	Michael G. Foster School of Business
Office: Email:	333 Mackenzie Hall modegaar@u.washington.edu	Marketing and International Business Department Box 353200 Seattle, WA 98195-3200

Specialties

Marketing strategies, retail management, consumer marketing.

Positions Held

At the University of Washington since 1995.
Lecturer at University of California, Berkeley, 1993
President of The Photo Place, 1984-91
Assistant professor and director of Retail Management Institute, University of Santa Clara, 1977-84
Executive assistant to the vice president for business and finance, Stanford University, 1973-77
Director of continuing education, Stanford University, 1966-69.

Selected Publications

"State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice," Journal of Marketing Research, August 1980.

Current Research

Retail strategy considerations in market identification, the impact of site location scarcity on strategy.

Honors and Awards

University of Santa Clara President's Grant for Research (1978).

Selected Consulting Experience

Various companies and firms, expert witness on retail management litigation.

Lane Publishing Company, marketing strategy for Sunset Magazine and books.

IBM, market research and strategy development.

SAGA Foods, strategy and implementation of plans to introduce new restaurant.