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C. Adding Redirects

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To make a page redirect to another page, and to make search engines stop seeing the old page, you simply need to add the following code within the head tag:

<META HTTP-EQUIV="Refresh" CONTENT="2;URL=http://bschool.washington.edu/folder/filename">
<META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW">

For example:
<META HTTP-EQUIV="Refresh" CONTENT="2;URL=http://bschool.washington.edu/mba/admissions.shtml">

redirects your page to the file "admissions.shtml" in the folder "mba" of the new bschool website.
Note: the value "2" above means we are using a pause of 2 seconds before redirect. Eventually we will change this vale to "0".

<META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW">
tells search engines to no longer show this page in search results, and to follow the redirect path to the new page.