Elective Courses — Marketing

NUMBER

TITLE

DETAILS

SYLLABI

MKTG 510

New Product Development  

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 511

Business-to-Business Marketing  

4 credits
Prerequisite: BA 501 or MKTG 502

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Download flyer (pdf)

MKTG 512

Consumer Marketing and Brand Management

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 515

Pricing Strategies

4 credits

Prerequisite: BA 501 or MKTG 501 or permission of MBA Program office

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Download schedule (pdf)

MKTG 540

Advertising and Promotion Management

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 550

Managing Customer Relationships through Direct Marketing

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 560

Research for Marketing Decisions

4 credits
Prerequisite: BA 501 or MKTG 501.

Download Day syllabus (pdf)

Download Day schedule (pdf)

Download Evening syllabus (pdf)

MKTG 565

Marketing and Decision Models

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 575

Marketing High-Technology Products

4 credits
Prerequisite: BA 501 or MKTG 501

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MKTG 579

Cases in Sustainability

4 credits

Prerequisite: BA 501 or MKTG 501 or permission of MBA Program office

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MKTG 579

Service Marketing

4 credits

Prerequisite: BA 501 or MKTG 501 or permission of MBA Program office

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Download schedule (pdf)