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DATE:
March 7, 2006
It’s a long way from the rugged steppes of Mongolia
to the UW Business School’s stately Douglas Forum.
But the trek paid off for Batjargal Purevdorj, a Mongolian
graduate management student at South Korea’s KAIST
University whose solo presentation won the second-annual
UW Global Social Entrepreneurship Competition (GSEC).
Purevdorj impressed and moved the judges with his plan to
manufacture inexpensive hand-cranked AM radios for nomadic
Mongolians who have no access to electricity. To the estimated
one million rural Mongolians who roam the vast expanse between
China and Russia, he explained, widely broadcast AM state
radio provides a lifeline – news, education, entertainment,
culture. To demonstrate the enormous potential social impact
of such a simple venture, Purevdorj had only to tell his
own family’s story. He recalled visits with his nomadic
grandmother, who treated her ramshackle receiver like a family
treasure, and rationed batteries as if they were food or
water. "Radios bring education to rural children," he
said in his final-round presentation, "and education
brought me here."
From 44 entries, the GSEC pitted 10 teams from the UW and
universities in the US, South Korea, India, Japan and China,
all presenting innovative business plans that address the
problems caused by poverty in the developing world.
Second prize went to the team from China’s Shanghai
Jiao Tong University with its plan to introduce FERLAND,
a business that would harness a new technology that can turn
domestic sewage into a gravity-based fertilizer system to
address China’s growing demand for food and clean water.
The other finalists included UW graduate students in public
health and civil and environmental engineering who plan to
sell a low-cost ultraviolet home water treatment system in
Vietnam; and a team of UW graduate students in management,
molecular & cellular biology and international studies,
along with a Chinese horticulturist, that devised a plan
to combat Beijing’s air pollution through installation
of "green roofs."
The John Hoover Award – honoring the UW Business School
undergrad who died only months after his team reached the
finals of the 2005 GSEC – was granted to Baylor University’s
World of Light team, planning to provide wind-generated electricity
to poor neighborhoods in Nairobi, Kenya. Proceeds for this
special award of $2000 were contributed from Hoover’s
teammates.
The GSEC awards ceremony featured a keynote by Overstock.com
CEO Patrick Byrne, known for his philanthropic work and attention
to ending poverty in third world countries.
But it was the jubilant Purevdorj who left perhaps the most
indelible message: "There is a saying that we are the
sum of all people we meet," he told the GSEC crowd. "And
I think that is true. I return to Mongolia with a piece of
each of you in my heart."
The Global Social Entrepreneurship Competition was hosted
by the Global Business Center, in partnership with the Business
School's Center for Innovation and Entrepreneurship and UW's
Marc Lindenberg Center for Humanitarian Action, International
Development and Global Citizenship. Additional support was
provided by the Daniel J. Evans School of Public Affairs
and the Initiative for Global Development, a Seattle-based
alliance of business and civic leaders.
Participating teams were awarded more than $20,000 in travel
scholarships. Sponsors included Howard and Lynn Behar, Du
Pont, Ivars, Mezza Café, Pioneer Human Services, Symetra
Financial, the UW Business School and the University of Washington.
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