Executive Education offers new sustainability seminar

The UW Business School’s new Executive Seminar, “Building Business Value Through Retail Sustainability" (May 30-31), will support senior executives and managers of retail organizations, brand managers, professional advisors and real estate developers who wish to make a compelling business case for adopting or extending sustainable business practices from the way they do business to the products and services they sell.

The intensive two-day course, offered in partnership with the UW Retail Management Program, will be led by Brian and Mary Nattrass, managing partners of Sustainability Partners, Inc., one of North America’s leading consulting firms on sustainable enterprise. The Nattrass’s are Batten Fellows of the Darden Graduate School of Business Administration at the University of Virginia, and also lecture at the USAF Staff College and the US Army War College.

Participants of the new seminar will explore why and how many of the nation’s most successful retailers – including IKEA, Starbucks, REI, Target, Wal-Mart and Home Depot – are integrating sustainability into their operations and branding strategies.

UW Executive Seminars are brief, focused and practical professional development programs, led by the UW Business School’s top faculty, on topics of special interest to senior managers and executives. Upcoming seminars include: Pricing Strategies and Tactics (April 5); Marketing ROI: Measuring and Managing the Bang for Your Marketing Buck (April 6); Finance & Accounting for Non-Financial Executives (June 4-6); Leadership that Shapes the Future (September 17-19); and Negotiating Skills (November 14-15).