| Prerequisites (RMP
applications are accepted prior to
completion of Pre-reqs) |
For
Non-Business Majors:
BA
470: Accounting and
Finance
BA
471: Marketing
BA
472: Managing Human
Assets
MKTG 301 and BA 471 are interchangeable
|
For Business Majors:
ACCTG
215 or 210
ECON
200 or 201
MATH
112 or 124
An
English composition course
MKTG
301 (Marketing Concepts) |
Required
Courses (back
to top)
|
MKTG
370 Retailing (4 credits)
Prerequisite: MKTG 301 or BA 471 |
MKTG 495 B (4 credits
credit/no credit)
Required. Generally taken
after the junior year. Some exceptions.
|
Full-time, 10 to 12-week paid internship
with major retailer. Student gains valuable
hands-on experience in retailing including,
but not limited to, sales, buying, visual
merchandising and involvement in management
meetings as well as participating in the
retailer’s management training program.
Students are often given management responsibilities
within a department, or a major project or
event within the store, while completing
their internship. Prerequisite: MKTG 301
or BA 471, MTKG 370 and acceptance into the
Retail Management Program |
MKTG 477 Seminar
Merchandise Acquisition and Management
(4 credits)
Required. Offered Autumn Quarter only, and generally taken in senior
year after an internship.
|
Integration of summer internship experiences
with discussion of merchandise acquisition.
Topics include retail inventory management
system, processes of planning and buying
merchandise, private label and imported goods
and relevant personnel management areas.
Course centers on major project done for
and with company buying staff. Prerequisites:
MKTG 301 or BA 471, 370 and internship. |
MKTG 478 Seminar Retail
Merchandising and Design Management (4 credits)
Required. Offered Winter Quarter
only, and generally taken in senior
year following MKTG 477. |
Second of capstone seminars includes integration
of summer internship experiences with customer
service, customer communications, merchandise
presentation and leadership skills. Students
visit local retailers to observe visual presentations,
prepare design plan for a store, and examine
management styles to determine philosophy
for employees and provide customer service.
They also plan the annual Retail Day event.
Prerequisites: MKTG 301 or BA 471, 370 and
internship |
Elective
Courses (back
to top)
(4 credits from a mutually agreed upon course)
|
